The best alternatives to Metricool
Metricool is the hardest tool on this site to argue against on price. The free plan includes five competitor profiles, Starter from 20 EUR per month covers up to five brands, and it is priced per brand rather than per user, so the team can grow without the bill moving.
People still look for alternatives, and usually for one of two reasons. Either the analytics are not deep enough for the reports they have to produce, or the competitor view stops at follower counts and post volume when the question was about ads, pricing pages or reviews.
The ten tools below are ranked by which of those two gaps they close. Prices were checked against vendor pricing pages in August 2026, and the qualifier is part of the price: per brand, per channel, per user, per seat and per workspace are five different bills.
At a glance
Ranked by what each tool adds. Click a row to jump to its review.
| # | Tool | From | Pricing unit | Free | Competitor data | Score |
|---|---|---|---|---|---|---|
| 1 | Our pick | $39/mo | per plan, seats incl. | No | Deep | 4.4 |
| 2 | Free | per channel | Yes | None | 4.3 | |
| 3 | $17/mo | per plan | 14-day trial | None | 4.0 | |
| 4 | $18.75/mo | per social set | 14-day trial | Basic | 3.8 | |
| 5 | $79/mo | per user | 30-day trial | Basic | 4.0 | |
| 6 | $99/mo | per user | 14-day trial | Basic | 3.7 | |
| 7 | Free | per workspace | 50 posts | None | 3.7 | |
| 8 | $29/mo | per plan | 14-day trial | None | 3.5 | |
| 9 | Free | per workspace | Yes | None | 3.6 | |
| 10 | $79/mo | per seat | 30-day trial | Basic | 3.9 |
Prices checked against vendor pricing pages on August 18, 2026. Per channel, per user, per seat and per workspace are four different bills. Product names and trademarks belong to their owners.
Why teams leave Metricool
The reasons that come up most often.
- 01
Competitor data is account-level metrics, with no ad library, review monitoring or landing page history.
- 02
Reporting is good for the money but thinner than Sprout Social or Agorapulse on sentiment and listening.
- 03
The free plan caps at 20 posts per month, which is tight for an active calendar.
- 04
The interface puts a great deal on screen at once and takes a while to learn.
- 05
Approval workflow is limited once several people have to sign off.
- 06
Nothing turns a competitor finding into a draft, so the writing still starts from a blank page.
10 alternatives, ranked
Verify pricing on the vendor site before you buy. Plans in this category change often.
OppiraOur pick
Competitor intelligence that ends in published content
- From
- $39/mo
- Pricing unit
- per plan, seats incl.
- Free plan
- No
- Competitor data
- Deep
A team that has outgrown account-level competitor metrics and needs ads, reviews, landing page changes and a response.
The ranking needs a caveat before anything else: Metricool has a free plan with five competitor profiles, and Oppira does not have a free plan at all. For a solo marketer who needs to see whether a competitor posts more than they do, Metricool is the better deal and nothing here changes that.
The case for Oppira is depth on one axis. Account metrics answer how often and how well they post. They do not answer which ads are running, what the pricing page changed to, or what customers are writing in reviews, and those are the questions that usually trigger a decision. What follows is the other half: a strategy document that proposes its own updates and drafts written from it.
Strengths
- +Competitor coverage goes past social accounts: Trustpilot reviews, competitor Facebook and Google Ads and landing page change tracking from Basic.
- +The Playbook updates positioning when a competitor moves, and Studio drafts the response from it.
- +Seats are included, so a three-person team on Basic pays $79 per month in total.
- +MCP access from Basic and a CLI on Pro, so competitor data can be queried from your own tools.
Trade-offs
- –No free plan and no trial, which is a real disadvantage against a tool you can run for nothing.
- –Much weaker as a publishing and analytics tool for your own accounts.
- –No TikTok, YouTube or Reddit tracking, and no paid ad reporting for your own channels below Pro.
- –Young product with a short public record (4 Trustpilot reviews, 3.7 score).
Pricing: Starter $39 per month, Basic $79, Pro $149. Seats are included (1, 3 and 10). Annual billing is 15% off. No free plan and no trial.
Buffer
Simple publishing priced per channel, with a real free plan
- From
- Free
- Pricing unit
- per channel
- Free plan
- Yes
- Competitor data
- None
Someone who found Metricool heavier than the job required.
This is the move for teams that concluded they were using a tenth of Metricool. Buffer does publishing and stops, and for a two-channel brand that is the entire requirement.
It is a downgrade on the thing Metricool is unusually good at. Giving up five competitor profiles and paid reporting to save a few euros is rarely the right trade.
Strengths
- +Simpler than Metricool by a wide margin, with almost nothing to learn.
- +A free plan with no time limit and no monthly post cap as low as 20.
- +Very predictable pricing at a small channel count.
Trade-offs
- –No competitive data at all, which is a step backwards from Metricool.
- –Analytics cover your own accounts only.
- –Per-channel pricing adds up on a wide channel mix.
Pricing: Free plan (3 channels, 10 scheduled posts per channel). Essentials $5 per channel per month, Team $10 per channel per month, both billed annually.
SocialPilot
Low cost per account for agencies running many clients
- From
- $17/mo
- Pricing unit
- per plan
- Free plan
- 14-day trial
- Competitor data
- None
An agency whose client count has passed what per-brand pricing makes comfortable.
At high client counts the per-account maths eventually favours a flat plan. Ultimate at $200 per month for 40 accounts is hard to beat once an agency is past fifteen brands.
Below that, Metricool Advanced at 54 EUR per month for up to 15 brands is both cheaper and better at analysis, so this only makes sense at genuine scale.
Later
Visual-first planning for Instagram, TikTok and Pinterest
- From
- $18.75/mo
- Pricing unit
- per social set
- Free plan
- 14-day trial
- Competitor data
- Basic
A visual brand that cares more about planning the grid than reading the numbers.
The one clear reason to switch is visual planning. If the calendar is mostly images and short video, laying it out here is faster and more accurate than in a generalist tool.
Everything measurement-related is a step down, and the competitor view is weaker than the free Metricool plan.
Strengths
- +The best visual calendar and media library in this group.
- +Link-in-bio product included.
- +Starter is cheap for a single user.
Trade-offs
- –No free plan.
- –Analytics are thinner than Metricool.
- –Poor fit for a B2B channel mix.
Pricing: Starter $18.75 per month billed annually (1 social set of 8 profiles, 1 user), Growth $37.50, Scale $82.50. No free plan, 14-day trial.
Agorapulse
Inbox-first management with reporting included
- From
- $79/mo
- Pricing unit
- per user
- Free plan
- 30-day trial
- Competitor data
- Basic
A team whose comment and message volume has become the daily bottleneck.
Metricool has never been an engagement tool, and this is the specialist answer. Moderation, assignment and saved replies turn a scattered daily task into a queue.
The pricing model is the catch. Standard at $79 per user per month billed annually is several times a Metricool bill for a small team.
Strengths
- +The strongest social inbox, moderation and assignment here.
- +Reporting included rather than tiered away.
- +A 30-day trial without a credit card.
Trade-offs
- –Priced per user, a large change from per-brand pricing.
- –Competitive reporting is basic.
- –Expensive for a team that mostly publishes and measures.
Pricing: Standard $79 per user per month billed annually ($99 monthly, 10 profiles), Professional $119 annually ($149 monthly), Advanced $149 annually ($199 monthly). No free plan, 30-day trial without a credit card.
Hootsuite
The broad incumbent, priced per user
- From
- $99/mo
- Pricing unit
- per user
- Free plan
- 14-day trial
- Competitor data
- Basic
A team that needs a bulk scheduler and an inbox alongside reporting.
The honest summary is that this costs considerably more and does not analyse better. It adds a bulk scheduler and an inbox, which are real, and little else a Metricool user is missing.
Worth pricing only if those two workflows are the bottleneck. Otherwise it is the most expensive way on this page to end up with a similar view of competitors.
Strengths
- +The widest feature surface in the category and a strong bulk scheduler.
- +Social inbox and monitoring from Standard.
- +Large integration ecosystem.
Trade-offs
- –Standard at $99 per user per month is a steep jump from per-brand pricing.
- –Competitive features are no deeper than Metricool.
- –Broad rather than deep, and priced as if it were both.
Pricing: Standard $99 per user per month billed annually (10 social accounts), Professional $199, Advanced $399 per user per month, Enterprise custom. No free plan, 14-day trial without a credit card.
Planable
Approval workflow and client review, priced per workspace
- From
- Free
- Pricing unit
- per workspace
- Free plan
- 50 posts
- Competitor data
- None
A team where the approval chain, not the analysis, is what slows publishing down.
For review-heavy teams the approval experience is a genuine improvement, and per-workspace pricing with unlimited users is friendly to a growing team.
It moves in the opposite direction on measurement. Paying $12 per workspace extra for analytics that are still thinner than Metricool is hard to justify on its own.
Strengths
- +The first 50 posts are free with no time limit.
- +Unlimited users on every plan, priced per workspace.
- +The cleanest client preview and comment thread in the category.
Trade-offs
- –Analytics is a paid add-on, so it is a downgrade on the Metricool strength.
- –No competitive intelligence.
- –Not a complete tool without the add-ons.
Pricing: First 50 posts free with no time limit, then Basic $33 per workspace per month and Pro $49. Analytics is a $12 per workspace per month add-on, social inbox $7.50.
SocialBee
Content categories and evergreen recycling
- From
- $29/mo
- Pricing unit
- per plan
- Free plan
- 14-day trial
- Competitor data
- None
A solo marketer who wants the schedule to refill itself from a library.
The recycling engine is the only real argument, and for a library of evergreen posts it works well and saves a planning session every week.
Everything else is a step back from Metricool, including the thing Metricool is best at. Measurement here is minimal.
HeyOrca
Agency calendar priced per client calendar
- From
- Free
- Pricing unit
- per workspace
- Free plan
- Yes
- Competitor data
- None
An agency with several reviewers on each client account.
The pricing shape suits agencies with large review chains, and Pro at $149 per workspace includes modules that other tools sell separately.
For a single in-house brand this is a worse deal than the tool it would replace, on both price and analysis.
Strengths
- +Unlimited users per calendar, which suits account teams.
- +Pro bundles reporting, inbox and listening.
- +Volume discount at five or more calendars.
Trade-offs
- –Expensive per calendar for a single brand.
- –No competitor tracking.
- –Free plan is more limited than the Metricool one.
Pricing: Free plan (1 user, 2 profiles, 15 posts per month), Basic $59 per workspace per month, Pro $149 with reporting, inbox and listening included. Annual billing saves 15%, five or more calendars save 40%.
Sprout Social
Premium management with the deepest reporting in the category
- From
- $79/mo
- Pricing unit
- per seat
- Free plan
- 30-day trial
- Competitor data
- Basic
A team whose reporting obligations have outgrown what a value tool can produce.
This is the only entry that clearly beats Metricool at analysis, and it charges accordingly. Essentials at $79 per seat per month billed annually covers 5 profiles, where Metricool Advanced covers up to 15 brands for 54 EUR.
The switch makes sense when someone is accountable for reporting quality to people outside the marketing team. Below that line the depth goes unused.
How we picked
The criteria behind the ranking, so you can weigh them differently.
- Whether the gap is analysis depth or competitor coverage, because those point at different tools.
- How far competitor data goes: account metrics, ads, reviews and landing pages are four separate questions.
- Whether the pricing unit is a brand, a channel, a user, a seat or a workspace.
- Whether a free plan exists, since leaving one deserves a clear reason.
- How many people need to approve a post before it publishes.
- Whether the tool helps write the response, or only reports that something changed.
Frequently asked questions
The questions people actually ask before switching from Metricool.
For account-level tracking, often yes. It covers 1 brand and 5 competitor profiles with 30-day analytics, which is enough to see posting frequency, follower movement and engagement. It does not cover competitor ads, review activity or landing page changes, which is where most teams eventually need to look.
There is a free plan with 1 brand, 20 posts per month, 30-day analytics and 5 competitor profiles. Starter runs from 20 EUR / $25 per month for up to 5 brands and Advanced from 54 EUR / $67 per month for up to 15, with Custom above that. Annual billing saves up to 24%, and pricing is per brand rather than per user.
Oppira is the closest fit if the question has moved past social metrics: it tracks competitor social accounts daily on every plan, and adds Trustpilot reviews, competitor Facebook and Google Ads and landing page change tracking from Basic at $79 per month with 3 seats included. Sprout Social is the better choice if listening and sentiment are what you need.
Sprout Social, clearly, and Agorapulse in most areas. Both cost several times more and both are priced per user or per seat rather than per brand, so the comparison is rarely about features alone. For most small teams Metricool remains the best analytics value in the category.
Only when a specific limit is blocking work. The usual triggers are the 20 posts per month cap, an approval chain that needs several reviewers, or a competitor question the account metrics cannot answer. If none of those apply, staying on the free plan is the right decision.
See what you would pay
Oppira starts at $39/month: competitor tracking, a playbook that stays current, and content drafted from what it finds. Public pricing, no demo call, cancel anytime.