Oppira vs Metricool
If competitor tracking means follower counts, posting volume and engagement, Metricool does it free and you should use it. Oppira is worth paying for when the question moves to competitor ads, pricing pages and reviews, and when you want the response drafted rather than charted. Metricool is also the far better tool for your own analytics and publishing.
Metricool
Choose Metricool if you need strong analytics for your own accounts, publish across a wide network mix, or want competitor tracking without paying for it. The free plan with five competitor profiles genuinely covers a solo marketer, and Starter from 20 EUR per month covers up to five brands. For most small teams this is the better first purchase, and often the only one needed.
Check Metricool pricingOppira
Choose Oppira when account metrics have stopped answering the question. The trigger is usually specific: a competitor launched an ad campaign you found out about late, changed their pricing page without you noticing, or collected a run of reviews that explains a lost deal. It also fits a team of three or more, because seats are included rather than billed per brand or per person.
See Oppira plansThis is the closest comparison on the site, and the one where the honest answer most often favours the other tool. Metricool has a free plan that includes five competitor profiles. Nothing else in this category gives competitor tracking away, and for a solo marketer that is frequently the end of the decision.
The two products do overlap genuinely. Both watch competitor social accounts, both schedule posts, both report on what happened. The divergence is how far the competitor view goes and what the product does once something changes.
Prices below were checked against vendor pricing pages in August 2026, with the qualifier kept attached. Metricool prices per brand, Oppira prices per plan with seats included, and neither is a per-user product.
Feature by feature
| Capability | Oppira | Metricool |
|---|---|---|
| Pricing | ||
| Entry price | Starter $39 per month, 1 seat included | Free plan, then Starter from 20 EUR / $25 per month |
| Free access | None. Paid plans only, no trial | Free plan with 1 brand and 5 competitor profiles |
| Pricing unit | Per plan, with 1, 3 and 10 seats included | Per brand, from 5 brands on Starter to 15 on Advanced |
| Analytics | ||
| Own-account analytics | Analytics and charts, scheduled reports from Basic | Strong organic and paid reporting in one view |
| Publishing | ||
| Publishing and scheduling | Studio plans, drafts and publishes from the playbook | Full scheduling across a wide network list |
| Coverage | ||
| Network coverage | Facebook, Instagram, X and LinkedIn | Wider list including TikTok, YouTube, Pinterest and Threads |
| Intelligence | ||
| Competitor social tracking | Daily across four platforms, on every plan | 5 competitor profiles free, more on paid tiers |
| Competitor ad tracking | Competitor Facebook and Google Ads from Basic | Reports on your own ads, not competitor ads |
| Review monitoring | Trustpilot reviews from Basic | Not part of the product |
| Landing page change tracking | Competitor page changes from Basic | Not part of the product |
| Strategy | ||
| Strategy layer | Playbook with proposed updates and change history | Not part of the product |
| Content | ||
| Content drafting | Studio drafts posts, comments and ads from the playbook | AI assistant for captions and post ideas |
Highlighted cells mark the stronger option. Pricing and features accurate as of August 18, 2026. Check the vendor pricing page before you decide. Product names and trademarks belong to their owners.
The free plan is the strongest argument against paying
Metricool gives away 1 brand, 20 posts per month, 30-day analytics and 5 competitor profiles, with no time limit. For a solo marketer tracking a handful of rivals on social, that covers the job for nothing, and no amount of feature comparison changes that arithmetic.
Oppira has no free plan and no trial. The only unpaid route is the Insider programme, which is applied for by hand. That is a real disadvantage in this comparison and it is the first thing a careful buyer should weigh.
The free plan does have edges. Twenty posts per month is tight for an active calendar, analytics are limited to a 30-day window, and it covers one brand. Starter from 20 EUR per month lifts those limits and is still cheaper than most paid tools in the category.
How far the competitor view goes
Both products start from the same place: competitor social accounts, tracked over time, with posting volume, follower movement and engagement. Metricool does this on five profiles from the free plan. Oppira does it daily across Facebook, Instagram, X and LinkedIn on every plan.
The divergence starts at the Basic plan, where Oppira adds three sources Metricool does not carry. Competitor Facebook and Google Ads show what they are actually promoting and to whom. Trustpilot review tracking shows what their customers are saying. Landing page change tracking shows when a pricing page or an offer changed, and what it changed to.
Those three are commercial questions rather than content questions, and they tend to be what triggers a decision. A competitor posting more often is interesting. A competitor cutting their entry price, or running a new ad set against your category, is something you have to answer this week.
Your own analytics, where Metricool wins
Metricool is a better analytics product for your own accounts, and it is not particularly close. Organic and paid in one view, a wider network list including TikTok, YouTube, Pinterest and Threads, and reporting that holds up for client work at a price no premium tool matches.
Oppira has analytics and charts plus scheduled email reports from Basic, and covers four networks. A team whose main need is measuring its own performance across a wide channel mix should buy Metricool and not think about it again.
What happens after something changes
- 01Competitor moves
- 02Intel flags it
- 03Playbook proposes an update
- 04Studio drafts the response
In Metricool the output is a chart and an export. The competitor comparison tells you the gap, and what to do about it happens in a document and a writing session somewhere else.
Oppira is built to close that gap. The Playbook holds positioning, messaging and competitive angles, proposes its own updates when a competitor moves, shows the change and keeps a restorable history. Studio then drafts posts, comments and ads from the playbook rather than from a blank prompt.
This is a narrower product than Metricool in every other respect, and much younger. What it adds is the step between noticing something and publishing an answer to it.
Where Oppira is the wrong choice
If the budget is the binding constraint, this comparison is already settled. Metricool free is free, Starter is 20 EUR per month, and Oppira Basic at $79 is where the extra competitor sources begin. That is a real gap for a solo marketer.
Coverage is narrower too: four networks, no TikTok, YouTube or Reddit tracking, and no reporting on your own paid campaigns below Pro. There is no SSO or dedicated success management, and the public record is short at four Trustpilot reviews and a 3.7 score.
Where each one wins
Oppira
Strengths
- +Competitor coverage extends to Facebook and Google Ads, Trustpilot reviews and landing page changes.
- +Daily tracking of competitor social accounts on every plan.
- +The Playbook proposes strategy updates and keeps a restorable history.
- +Studio drafts posts, comments and ads from the playbook.
- +Seats are included, so three people cost the same as one on Basic.
- +MCP access from Basic and a CLI on Pro.
Trade-offs
- –No free plan and no trial, against a competitor that has a good one.
- –Weaker analytics for your own accounts.
- –Four networks only, with no TikTok, YouTube or Threads.
- –Considerably more expensive at every comparable tier.
- –Short public record: 4 Trustpilot reviews and a 3.7 score.
Metricool
Strengths
- +A free plan that includes 5 competitor profiles, which is unique at this price.
- +The best analytics value in the category, covering organic and paid together.
- +Priced per brand, so the team can grow without the bill moving.
- +Wide network coverage including TikTok, YouTube, Pinterest and Threads.
- +Advanced covers up to 15 brands from 54 EUR per month.
Trade-offs
- –Competitor data is account-level metrics only.
- –No competitor ad, review or landing page tracking.
- –No strategy layer, so positioning work happens elsewhere.
- –The free plan caps at 20 posts per month and a 30-day analytics window.
- –The interface puts a lot on screen and takes time to learn.
Not sold on either?
More tools people weigh against Oppira and Metricool.
Buffer
Simpler and cheaper if publishing is all you need and analytics are secondary.
Buffer alternativesHootsuite
The step up when a social inbox and a bulk scheduler become the bottleneck.
Hootsuite alternativesSprout Social
The only tool here that clearly beats Metricool on reporting, at several times the price.
Sprout Social alternativesFrequently asked questions
What people ask when weighing Oppira against Metricool.
Not across the board. Metricool is better at analytics for your own accounts, covers more networks, costs far less and has a free plan. Oppira goes deeper on one axis: competitor ads, reviews and landing page changes, plus a strategy layer and drafting. Which one is better depends entirely on which of those two problems you have.
No. Metricool reports on your own ad campaigns and tracks competitor profiles at account level, meaning follower counts, posting volume and engagement. It does not show competitor ad creative, review activity or landing page changes. Those are on Oppira from the Basic plan at $79 per month.
Metricool includes 5 competitor profiles on its free plan and more on paid tiers. Oppira allows 5 competitors on Starter at $39 per month, 10 on Basic at $79 and 20 on Pro at $149, tracked daily across Facebook, Instagram, X and LinkedIn, with ads, reviews and landing pages added from Basic.
Yes, and for many small teams that is the cheapest sensible setup. Metricool handles publishing and your own analytics from its free plan or from 20 EUR per month, and a competitor intelligence tool covers the sources it does not reach. The combined cost is still below one seat of most premium platforms.
Metricool, in most cases. A free plan with 5 competitor profiles and real analytics is hard to argue against when the budget is tight. The case for paying starts when a specific competitor question keeps going unanswered, or when 20 posts per month and a 30-day analytics window become binding limits.
See what you would pay
Oppira starts at $39/month: competitor tracking, a playbook that stays current, and content drafted from what it finds. Public pricing, no demo call, cancel anytime.